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25 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil - Online Marketing Blog

Mon, 27 Apr 2009 08:55:20 -0700

Specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Includes: justifying investment in social media, strategy, how to decide on tactics and measuring success.

Facebook, Twitter, other social media help drive business for small firms - Chicago Tribune

Mon, 27 Apr 2009 08:52:41 -0700

Facebook, Twitter, other social media help drive business for small firms

Nov 08 : Top 150 Social Media Marketing Blogs & Social Media Marketing, Thoughts, Facts & Data

Fri, 07 Nov 2008 12:56:15 -0800

From the page: "We just implemented our �oeinfluence ranking algorithm. So we ran it against the ~1000 �social media marketing� blogs we monitor on an ongoing basis (along with tweets, forums, Q&As…).

Below is the top 150 list:"

Search Engine Optimization and User Behavior

Wed, 05 Nov 2008 22:48:10 -0800

From the page: "Synopsis: Search Engine Optimization (SEO) is the craft of elevating websites or individual website pages to higher rankings on search engines through programming, marketing, or content acumen. This article covers the origins of SEO, strategies and tactics, history and trends, and the evolution of user behavior in online searching.
(Article will be published in the 2009 Encyclopedia of Library and Information Sciences.)"

Top Search Engine Optimization Tips for October 2008 - Online Marketing Blog

Tue, 04 Nov 2008 08:38:43 -0800

From the page: "SEO Tops Recession Internet Marketing Tactics - Over 400 internet marketing professionals took this survey to identify the top Internet marketing tactics to focus on over the next 6 months and SEO came out on top"

Barry Judge & Blog Archive & Trust and the Reward Zone Black Card Test

Fri, 05 Sep 2008 08:56:52 -0700

Best Buy's CMO posts about the Black Card Test that was sent out to 6.8 million people instead of 1,000 and how they dealt with the mistake. What the post doesn't mention is that conversations on Twitter influenced Best Buy's quick response.

Moving Away from SEO Link Building

Wed, 03 Sep 2008 15:19:09 -0700

From the page: "My way is to tell the client that they need to see link building as having little or nothing to do with SEO. Link building is one part marketing, two parts public relations, and three parts common sense."

Being Peter Kim: A List of Social Media Marketing Examples

Wed, 03 Sep 2008 03:55:19 -0700

From the page: "Examples of 123 companies using and being used by social media marketing:"

Top SEO blogs: The Ultimate Rank | The Invesp Blog: E-commerce and Landing page Optimization

Mon, 25 Aug 2008 23:44:20 -0700

From the page: "TopRank published a list of the top SEO blogs by RSS membership back in April of this year. And while RSS membership is a great indicator of how powerful a blog is, there are few other factors to measure the power and reach of a blog"

Does Good Tech Need PR?

Tue, 12 Aug 2008 20:30:43 -0700

From the page: "Behind the scenes of many tech blogs these days, there's a rat race for attention, with PR agents struggling to overcome the noise of feeds, news sites and other agents in order to get coverage for their clients. Tiny web tech companies pay $5k, $10k or more per month for PR agents to work the media, old and new, in hopes that it will help them find wider audiences. Big companies spend far, far more on PR. Is that really necessary?"