StumbleUpon | strutton's comments & reviews

Vitrue launches Twittstakes promotion for the College Football Fanatics Facebook application & Vitrue Blog - we make brands social

Fri, 12 Dec 2008 06:57:52 -0800

Here's your chance to win a $250 Visa Gift Card from Vitrue, by talking smack for your favorite college football team. To enter the sweepstakes simply use the College Football Fanatics Facebook application & post smack. You can gain an additional entry into the sweepstakes and increase your chances of winning, by posting a Twitter message...

Kmart lifts their Social Media Index by over 23 Percent & Vitrue Blog - we make brands social

Thu, 04 Dec 2008 15:51:34 -0800

You may have recently heard about Kmart's $500 shopping spree giveaway. If not, here's the scoop [...] I've been tracking Kmart since the end of October via the Vitrue SMI. So this news offered a great opportunity to demonstrate a campaign's effect on their Social Media Index. Take a look at the following chart - Kmart has jumped over 23% (charts)

The New Now & Vitrue Blog - we make brands social

Mon, 01 Dec 2008 09:43:25 -0800

Reggie Bradford, CEO of Vitrue, Inc. talks about marketing in a down economy (video included). Excerpt: The looming recession acts as a true accelerant on trends which were already shifting to new media. We are forced more than ever to rethink our traditional notions of advertising and search for the right way to reach and impact consumers.

Obama and McCain Proving Social Media Marketing & Vitrue Blog - we make brands social

Fri, 31 Oct 2008 11:57:21 -0700

Great articles about Social Media Marketing and Obama and McCain. Talks about Obama being the Marketer of the Year. Diagrams and charts showing how "social" the candidates are within social networks.

Is McCain a more social brand than Obama? & Vitrue Blog - we make brands social

Mon, 20 Oct 2008 14:22:42 -0700

Today's Vitrue SMI scores show that McCain not only caught up with Obama, but is slightly ahead. Looking at their respective brand's Social Share of Voice, we see McCain (35.6%), barely edging out Obama (34.6%), while Palin (26.3%) completely towers over Biden (3.46%). Both presidential candidates saw a bump in their social conversation volume coming out of the final debate last Wednesday. McCain increased 150% while Obama's bump was only 37% (four-times less than McCain).

Vitrue SMI featured on Forbes.com & Vitrue Blog - we make brands social

Fri, 17 Oct 2008 11:10:37 -0700

Tina Fey for President! --
Yesterday we spoke with Elizabeth Woyke of Forbes.com, who afterwards crafted the article Tina Fey For President! (Blogs and social-networking sites have spoken: Tina Fey should run for president.) Elizabeth writes about the rise of the political brands in social media over the past 2 months. This blog article by offer more details.

Should the soup wars go social? & Vitrue Blog - we make brands social

Thu, 09 Oct 2008 11:32:20 -0700

Campbell and Progresso are slinging mud at each other over MSG. This article questions whether they should take their fight to social media.

Measuring Social Media Just Got Easier - Vitrue SMI & Vitrue Blog - we make brands social

Thu, 02 Oct 2008 13:44:58 -0700

A team of social media experts at Vitrue have developed a new marketing metric to help marketers, and advertisers gain insight into their brand's conversations. The Vitrue Social Media Index is an easy to understand metric. Index scores are comprised of various online conversations from popular social networks, video sharing sites, micro-blogs, photo sharing sites and the general blogosphere. The tool is free to use. More details and examples on the link.

What do bicycles and social media have in common? & Vitrue Blog - we make brands social

Thu, 04 Sep 2008 17:01:26 -0700

Check out how the state of Missouri's brought social media to their Tour of Missouri cycling race.

Social Media And Agencies: Tools For Success & Vitrue Blog - we make brands social

Wed, 20 Aug 2008 23:19:47 -0700

Reggie Bradford CEO of Vitrue, discusses how agencies can focus on their core competencies and leverage social media tools for success.