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Sun, 27 Jan 2008 23:41:04 -0800

Mobile Marketing : The Innovative Advertising Engine
Mobile Marketing can be described as "the revolutionary advertising engine" for so many reasons. In a marketer's point of view, it is every brand's moving ad space. For artists and music labels, it can be compared to a good recording deal. For radio and television channels, it is a gateway to entice audience interaction. As for print media, it is an opportunity to be connected with readers and subscribers. And the list goes on for other industries.

This innovative advertising instrument is composed of 3 factors: Internet, marketing, and mobile technology.
First, the Internet. The World Wide Web had a big role in this mobile marketing sensation. Social networking communities make it easier for artists and content providers to sell real tones , polyphonic ringtones , and wallpapers since it houses most percentage of mobile subscribers in the US . The Internet also hosts webinars or online seminars focusing on different mobile marketing issues like the industry's best practices guidelines, Mobile Marketing Association ( MMA ) policies and principles, and tips for industry players on how to make it big in this fast rising business.

Second is marketing. Mobile Marketing pushes brand managers to "think out of the box". Who could have thought mobile phones can be portable billboards? Yes, mobile advertisements are now considered the most effective tool for significant reasons. To start with, mobile phones nowadays are considered a necessity rather than an accessory. In fact, one study showed that for some mobile phone users, it takes 68 minutes to realize that they lost their phones, whereas it takes 26 hours to realize that they lost their wallet. Another factor, mobile phones are within target markets' reach 24 hours a day, 7 days a week. Who would not want round the clock brand visibility? Finally, mobile marketing caters to a pre-determined market segment with the following variables used: Geographic- from which region or state; Demographic- caters to specific age bracket and sometimes, gender and nationality; Behavioral- this is in relation to their mobile usage behavior and brand loyalty. All these advantages without paying for a marketing agency to conduct the studies.

Third factor would be mobile technology. With all the benefits mentioned, it's no wonder why mobile technology is the most exploited science today. Mobile technology allows company logos to appear as wallpaper downloads to its target's mobile phones. This creates and maintains brand awareness and brand loyalty. It also allows artists and bands to upload songs as real tone ringtones and polyphonic ringtones on mobile content providers' websites. It brings out intimate relationship between artists and their fans since they can listen to their favorite songs anytime, anywhere they want. All they have to do is download the ringtones or wallpapers of their favorite artist to their mobile phones .

With endless advantages and benefits of Mobile Marketing, more groups and individuals from different industries are beginning to incorporate it in their marketing strategies, anticipating interaction from mobile phone users.

We are now living a Wireless- based society where mobile phone is the next big thing. This technology is teaching people to be more demanding as customers, and more effective as businesses.

http://stormrage10.stumbleupon.com/review/15570153/

Tue, 25 Dec 2007 20:35:08 -0800

NEW WEB-BASED TOOL ALLOWS RADIO STATION/LISTENERS TO INTERACT BETTER USING TEXT MESSAGING

Feedtext Inc. has announced the availability of a new and innovative Web-based technology called SMSJock that leverages on the power of the mobile phone for a better interaction and communication between radio station disc jockeys (DJs) and their listeners.

With SMSJock, there are no more busy lines, a common cause of irritation and frustration among listeners who want to communicate with their favorite radio station disc jockeys, whether to simply talk to them or request for their most-wanted song or songs. For a small fee, listeners can now interact with their radio station DJs practically worry-free.

SMSJock is a Web-based application tool that's available for free to radio stations, and gives them the ability to receive Short Message Systems (SMS) messages or text messages from their listeners' mobile phones. At the same time, SMSJock also allows DJs to broadcast to their listeners' phones like news, events, promotions, and other activities via text messages, thereby facilitating an effective, two-way communication between radio stations and listeners.

"Gone are the days when listeners get frustrated at the radio station disc jockeys because they think their requests are being ignored or because the radio station has poor phone lines or are swamped by numerous calls. With SMSJock now in play, this ushers in a new era in radio station-listener interaction using innovative SMS technology that makes everything run smoothly and efficiently, even despite lack of human intervention," explains Vince T. Yamat, of Feedtext Inc.

The technology is easy to use for DJs in terms of managing the thousands of messages sent by listeners. This eliminates the need for production assistants, who, in the traditional way, were given the menial but most of the time difficult task of receiving and jotting down messages or answering phone calls from listeners. It also paves the way for better radio station management in order to facilitate smoother radio programming and operations.

Another beauty of SMSJock technology is that it can be fully customized to fit radio stations' specific needs, like when conducting polls and promo contests. And because of its user-friendly, Web-based interface, it can let radio DJs know what their listeners want and are thinking almost instantaneously.
Using SMSJock also entails less investment on the part of the radio station owner since it only needs a computer and a reliable Internet connection for it to work.

With this new technology, SMSJock changes the traditional radio-listening landscape, thereby paving the way for a more modern and at the same time intimate interaction between radio stations and listeners.
About Feedtext, Inc

Feedtext Inc. is a web and mobile entertainment company that develops consumer and business applications for media companies and wireless carriers in North America. The company also offers other services such as chat, community applications, interactive TV application and mobile entertainment storefronts.

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Fri, 05 Oct 2007 01:18:23 -0700

Hottest Ringtones, Real Tones And Wallpapers For Your Mobile Phone At Ringtonedeck.com

Ringtone Deck is a free web-based application that serves as an off-deck download portal for the latest variety of mobile content, which aims to craft the mobile phone content into a reflection of the owner’s unique personality. Content varies from real tones ringtone, polyphonic ringtones and mobile wallpapers delivered straight to the handset.

Finding good content is relatively hard and, oftentimes, expensive. For the not so computer or mobile phone savvy individual, it’s intimidating, which often leads to a resignation to the standard issue content or, perhaps, hand-me-downs. In the matter of obtaining such content or any at all, it also poses another obstacle. Ringtone Deck gives you content variety thus making it possible to really customize your mobile phone and it’s relatively affordable, too.

Ringtone Deck is continually finding ways to make its customers happy by bringing those options on how to create a hip and trendy mobile lifestyle. Ringtone Deck is designed to make that individual feel that his or her handset, through its content, reflects his or her own personality.

The application boasts a good and must-have collection of top-hits and pop music. Apart from the music, alone, already has a wide range of options in terms of music genre and artists, other offerings include interesting images and graphics, entertaining animations and fun games.

Mobile phones are fast becoming a must-have gadgets next to computers and individuals who own one want the ability to do more with their handsets. The reality that individuals do want to keep up with the times and techonology, this is readily addressed with the kind of trendy and hip options available in Ringtone Deck.

Ringtone Deck is a service developed and operated by Feedtext Inc. A web and mobile entertainment company that develops consumer and business applications for media companies and wireless carriers in North America. The company also offers other services such as chat, community applications, interactive TV applications and mobile entertainment storefronts.