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Sun, 13 Apr 2008 10:41:51 -0700

A new report breaks down trends and consumer preferences for social networks, in particular MySpace and Facebook. The report is somewhat behind the curve, as research studies in social media tend to be, and tells us much of what we already know...that there is an exodus from MySpace to Facebook. But there are some interesting stats and insights about which age groups preferred which networks...at the time this data was gathered. We would have assumed that MySpace with its music and custom pages was for the youth and Facebook with its clean interface and minimal spamming potential appealed more to Gen-Xers, despite the network's roots in the college market. Not the case, according to this. Also, the greatest opportunity appears to be in ages 30-39, where 32% didn't know which social network they preferred; in all likelihood, these people don't belong to any...just yet.

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Sat, 12 Apr 2008 01:18:36 -0700

The "The Birth of BLUE" speech by Adam Werbach, which was delivered last night, offered much more insight than either the Grist interview or the San Francisco Chronicle op-ed. We've excerpted some highlights below.

"I want to suggest three [new marketing] Ps: Price, Process, and Purpose:

Price: First, we need to democratize sustainability and make it available to everyone. You shouldn't have to be rich to be sustainable.

Purpose: What's the purpose of what you're buying? First, do you need it? Does it fit into the healthy practices in your life?

Process: What was the process to make the product? Was it energy intensive? Did it use pesticides or petroleum? Were the workers paid a fair wage? How will it be disposed of?

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