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Fri, 30 May 2008 22:58:48 -0700

Google spotlights data center inner workings�

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Sat, 24 May 2008 08:09:31 -0700

Microsoft closes the book on online library!!!

Microsoft said Friday it is ending its quest to create an online library of the world's books as the technology titan revamps its strategy to battle Internet search king Google.

Microsoft launched its online library projects after Google embarked on an ambitious and controversial campaign to make all written works available free online in digital format.

Analysts say Google's undisputed position as king of online search and advertising frees it to devote riches to building a global online library in keeping with its stated mission of indexing the world's information. But they argue Microsoft, a distant third in online search, cannot afford to waste online search division resources on a questionably profitable, legally troublesome and labor intensive campaign to digitize books. Publishers and authors have lashed out at Google for what they see as violations of copyrights.

Abandoning the online book project comes as Microsoft revamps a solo strategy for wresting market share from Internet juggernaut Google. Microsoft announced this week that it will reward US Live Search shoppers with cash for purchases, essentially trying to buy the market share it tried to win with its failed bid to take over Yahoo. Under the program, shoppers using Microsoft's Internet search service will have percentages of purchases refunded.

Microsoft said its strategy includes honing search services in categories such as travel which have high potential for money-making advertising.

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