http://chrisbangs.stumbleupon.com/review/18057960/

Wed, 27 Feb 2008 16:48:19 -0800

Mike Sefton - Music Publishing / A&R / Consultancy

With almost 30 years experience in the music industry, Mike rose from DJ'ing to record retailing before being voted "Club Promotions Manager of the year", 3 years running whilst working for Phonogram / London Records, influencing the careers of acts such as Cameo, RUN DMC and Shannon. Moving onto A&R at A&M Records, Mike worked with acts such as Janet Jackson, Barry White, Crystal Waters, Robert Clivilles & David Cole, Al Green and Arthur Baker.

Following the sale of A&M to Polygram, Mike moved into Music Publishing where he worked as Senior Creative Manager and then Head of A&R for BMG Music Publishing, later heading up DeConstruction Songs, Ministry Of Sound Music Publishing and V2 Music, signing and working with writers and acts such as X-Press 2, Rollo (Faithless / Dido), Mike Pickering (M People), The Grid, Death In Vegas, Steve Anderson (Kylie Minogue), Steve Robson (Take That, James Morrison), Shep Solomon (Britney Spears, Kelly Clarkson) and Metrophonic Music (Brian Rawling, Paul Barry & Mark Taylor).

Mike's extensive experience in his Creative and A&R roles both for records and publishing put him in a great position to help artists, writers, bands and catalogue owners fulfill their potential and go on to achieve everything they set out to do. In particular Mike's background in DJ culture and Dance A+R , Promotion and Retail, commissioning remixes and crossing club hits to the very top of the pop charts, combined with his experience in working and developing mainstream hit singles and commissioning music for media, is a rare blend in an industry increasing split into categories and sub genres.

Mike has recently formed a new music publishing / production company with DJ/ Producer Chris Bangs with more than 4 decades of combined experience in Music Biz 1.0 - ready to develop and progress Music Biz 2.0.

2pointzero music commission, produce, record, master and publish music, but we are not a record company, we are not a music library ....... We are a One-Stop music production and licensing solution for TV / Film / Sync / Sonic Recognition / Branding / Audio tags / Websites / Online ads and Viral marketing / Games etc. We own and/or control every right you will ever need .... Global and Solar System , Present and Future in the masters and publishing, so we can negotiate with our clients for super quick "Copyright Clean" usage. We can also create Bespoke music for special projects, ad campaigns, TV themes and Film.

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