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http://JayDeragon.stumbleupon.com/review/34414672/

Wed, 15 Jul 2009 03:26:47 -0700

Industry, government and every institution runs on a “system” established by the minds and hearts of the “people” within the system.
The system is based on past experience and usually copies the “system” of others in similar markets.� However, every “system” is being pushed to change in order to adapt to the disruptive nature of changes happening globally.
A system cannot change itself.� Any changes made to a system, are by definition, part of that system.� The drive to change may come from outside but the resistance to change always comes from inside.
Everyone who wants to move the system to improve.� However a major disruption is needed to break it from its current cycle, tearing it away from the attraction of its old state until it is captured by a new state.� This usually occurs because of an outside force.� A system cannot change itself and if the eco-system is being disrupted by the activity of outside forces that don’t fit the mindsets and hearts of the internal forces then the disruption is rejected and discounted.� To break away from an old system and adopt a new system requires recognition of the need to change, knowledge to make the change and leaders to lead the change.
New knowledge comes from outside the system.� Knowledge required to make drastic changes comes from those who are not part of the old system.�� If new knowledge can only come from out side the system then to acquire the needed knowledge means you have to go to those who think and reside outside your system.
Where And What Is Outside Your “System of Thinking”?
New knowledge can be seen as an act of creativity, complexity suggests that creativity is an emergent� property of a complex adaptive system. Creativity flourishes in what is called the “shadow system“. Shadow systems occur outside the exiting system and is essentially centered around the fringes of conversational exchanges from other than those within the center of an “existing system“.��
Shadow systems act in a dynamic state flipping from stability to chaos and back – complexity.� Sound familiar? No, then just take sometime and examine the emerging market of conversations fueled by “social media”.� It doesn’t make sense to many because it is a “shadow system” emerging and pushing against all old systems of beliefs.
Most existing knowledge has come from within an old system SO any new knowledge outside of the “system”� is rejected because it doesn’t fit the mental models that the old system believes is true. The importance of “shadow systems” is that it breeds innovation.� Innovation is the exploitation of creativity.� Creativity drives new knowledge.� New knowledge comes from outside the legitimate system and is more likely found within the “shadow system”.
It is called the “shadow system” because it isn’t evident to most rather only to a few. Believers in the old system can’t comprehend the values of the “shadow system” because the complexity doesn’t neatly fit into the understandings, values and metrics created by the existing system.� The market of conversations fueled by social media simply do not fit into understandings, values and metrics of traditional mindsets and models. Traditional mindsets and models want to measure social media in terms of revenue. The “shadow system” understands the values and metrics of conversational currency fueled by the rate of interest and change. The more interest in the “shadow system” the greater the rate of change. Have you noticed how fast all markets are adopting social media?
What used to take decades or even centuries to create “systemic change” is now being perpetuated by the increased rate of interest. The rate of interest is an indicator of just how attractive the “shadow system” is to those wishing to replace the old system. Interest fuels rates of change and the rate of change is overtaking the existing system.� Don’t believe it? Stop and think about the things that have changed within the last six months and the speed (rate) at which these things have changed.
The “shadow system” will eventually replace the old system. History shows that “shadow systems” end up replacing old system and become the new system.

What say you?

Do Numbers Create Relationships? | Socialutions

Thu, 19 Jun 2008 03:47:07 -0700

Do Numbers Create Relationships?

So What is your number should be How are your relationships. Like Waldo you wouldn't find where your relationships are unless you can train your eyes and mind to see that what is behind every number is people. By the way, the people are everywhere and they have been empowered to create united relations about everything and anything.

Is it a numbers game or relationships? In could be both but Socialutions requires an emphasis on relationships first.

What Are The 5 Social Business Factors? | Socialutions

Wed, 18 Jun 2008 04:29:14 -0700

The five factors must become the cultural mission and the overriding organizational principles. Learning what they mean and how they become self evident to the people is the mission of leadership and the responsibility of management.

If you don't believe it, buy it or embrace it you will be replaced by it. The answers are Socialutions that create powerful changes.

Socialutions Broadcast 1

Wed, 04 Jun 2008 05:30:12 -0700

Socialutions Broadcast is a news and commentary program covering trends, events and thought leaders creating the virtual future.Todays broadcast is a conversations with guest commentary examining Comcast acquisition of Plaxo.

Does Business Need Innovation? | Socialutions

Mon, 02 Jun 2008 05:05:06 -0700

The relationship driven economy brings new challenges for business. Markets are becoming transparent and the customer is becoming more vocal. These emerging dynamics are forcing traditional business to adapt and learn Socialutions that satisfy all stakeholders. For some businesses the learning curve is fast while others aren't even remotely aware that the world has and will continue to change.

Are Ads The Only Advertisement? | Socialutions

Fri, 30 May 2008 04:52:13 -0700

Brands spend millions of dollars each year advertising using old methods. When people do respond they often are disappointed with the relational experience they have with the brands product, people or processes. These negative experiences are now viral communications by and from the very people that the brands ads targeted. The ads may get people attention but a bad experience turns the attention into a complaint that goes viral at the click of a mouse from one to one to millions. The complaint then is "registered" with the worlds largest copy machine, the web, for others to reference forever.

Has The Game of PR Changed? | Socialutions

Mon, 26 May 2008 04:02:01 -0700

Changing behavior for businesses or individuals can be difficult. Change comes from learning. True friends learn from each other and grow. Fake friends just believe each others bull. Markets are now conversations amongst true friends.

How Long Can They Pretend? | Socialutions

Thu, 22 May 2008 03:19:21 -0700

Unless leadership of an organization starts from the inside out then any social initiative is likely to be labeled as fake, insincere and not a real Socialution. Pretending to be something your not is in fact anti social and people can see, hear and smell it a mile away.

Is Trust The Biggest Factor? | The Relationship Economy......

Mon, 19 May 2008 04:04:08 -0700

The biggest challenge for Comcast lies in the relationship it has with the markets, the users and their related experiences. While their apparent strategy seems very sound the ultimate judge is and will continue to be from the end users.

http://JayDeragon.stumbleupon.com/review/21392466/

Sat, 17 May 2008 05:53:20 -0700

When you do a search for "Social Media Consultants" on Google it produces close to six million page references. It is ironic that on the front page none of the big name consulting firms show up rather they are buried within the six million references.

Given that main stream media and brands are moving quickly to the social web many have and will continue to stumble through their initiatives and many will make critical and costly mistakes.

Subsequently the market for consulting practices that have a deep understanding and experience in providing Socialutions to businesses is likely to flourish in the not to distant future.

Who Will Firms Seek Advice From?

As major corporations begin to buy up network operators, social media agencies and a host of primary application developers they will likely seek the advice of those they acquire for the purposes of integrating that which was acquired into their primary propositions. The premise is the firms being acquired have the experience with "social technologies and user dynamics" so they know more than we do and thus lets follow their advice. An assumption that could prove to be costly and strategically flawed.

Then there is the scenario where a major brand wants to start their own "Socialutions" initiative without the cost of acquiring either a platform operator or a social media agency or application provider. So they seek guidance from both within their organization and outside their organization. But who will they turn to? How will they determine whether those they turn to have both the experience and understanding required to successfully guide them to success? Given that the entire "social space" is relatively new how does a firm determine whether a outside resource is qualified to effectively help them achieve their objectives?

Both of these scenarios illustrate the emerging challenges for executives contemplating their organizational strategies aimed at capitalizing on the shifts created by advanced social computing trends. The challenges are critical for public firms who are constantly under the scrutiny of the analyst, the shareholders and the markets. Leadership of any organization is expected to make sound decisions and effective use of capital to create improved returns. What makes these decisions even more intense is the very transparency of the web and how word of mouth spreads at the click of a mouse from one to one to millions. The end user of any "social proposition" is only six degrees away from the entire population of the planet and their opinions spread in web time which is faster than fast.

Who Has The Knowledge Required for Success?

Finding consultants who have knowledge about Socialutions can be easy but finding the right knowledge can be extremely difficult. The difference is significant because in a space that is dynamic and changing daily getting the wrong advice and doing the wrong things can cost more than the money a firms spends chasing the opportunities. The technology, practice and solutions that exist today are not tomorrows benchmarks. Tomorrows solutions lie within the systemic ebb and flow of social interacting processes that create user satisfaction and community praise.

Find someone or a firm that understands the last statement and you found the knowledge required to survive. Find someone or some firm that can transfer that knowledge into your culture, your systems, your strategies and enable you to produce results that exceed expectations and you've found someone who can insure your success longterm.

A good consultant helps you change the game by transferring the knowledge required to play the game successfully. If a consultant accomplishes these objectives then they leave but they can become friends for life. More, much more on this to come...

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