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10 Commandments for Social Media PR Agencies - the agency blog

Wed, 21 Oct 2009 11:15:37 -0700

While evaluating my firm's performance over the last few weeks as it relates to the relationships we have with our clients, I made some observations about the critical elements that define the success or failure of those relationships for us. I have come up with this list of commandments to act as a clear directive about how we behave when it comes to our relationships. Some of these come from defining challenges I personally have when dealing with clients, some address the approach I take with online public relations, and others just make sense from a "best practices" point-of-view. We will refer to it daily and will make changes as appropriate.

Understanding that this list is specific to my team, these bullets may be a good starting point for you to develop for your team. Adopting any of these can only improve your relationship with your clients.

How To: Extreme Video Marketing! $100,000.00 YouTube Video Giveaway Case Study - the agency blog

Mon, 19 Oct 2009 10:23:21 -0700

We are looking to be as inclusive as possible with this giveaway, so the rules on creating the video entry are really simple. We ask the contestants to tell us, in video form, what they will do with the money if they win the $100,000. That's pretty much it!

Special Offers For Facebook Fans - the agency blog

Fri, 16 Oct 2009 13:21:49 -0700

So you've got your new fancy new Facebook fan page and you aren't sure what to do with it. We cover several great uses for the fan page in "Facebook Marketing: An Hour A Day." However we want to focus directly on one particular campaign tactic that has been deployed by others. We're talking about using Facebook to promote special offers to fan using Facebook as the exclusive channel for access to these deals.

Lash Allure MD

Thu, 15 Oct 2009 07:47:15 -0700

Lashes To Riches $100,000.00 YouTube Video giveaway

No, your eyes didn't deceive you. We're hosting an online video giveaway and giving away $100,000 to one lucky winner! First, you'll need to enter by signing up using the form on this page. Then we'll want you to show some creativity on YouTube -- details on this later.

Once your video is uploaded, just get your family and friends on twitter, facebook, hi5, bebo, and other social media sites to rate your video and leave comments on it! Each comment counts as one vote. Your fans can "vote" by commenting on your video one time per day. So it's important that to remind them that they need to visit your video daily and vote for you by leaving a comment on the video.

If you can do this, you could be $100,000.00 richer just in time for Christmas. Visualize what you could do with that much money!

Lash Allure MD

Thu, 15 Oct 2009 07:42:17 -0700

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Facebook Connect: Benefits, Challenges, and Alternatives - the agency blog

Mon, 12 Oct 2009 11:39:15 -0700

While most people simply associate authentication services with a unified method of managing their sign-in activity across several websites, Facebook Connect does much more than simply letting users log in to a site by validating their identity via their Facebook account. When logging in with Facebook Connect, users bring their Facebook profile data with them. This means the website or blog they just logged into can allow them to find their friends who also use the same site. Furthermore, they can share information and experiences using the same features as they would on a Facebook application. With Facebook Connect, almost every feature that you can build with an application on Facebook can be offered through a third-party website or application using the service.

Fan Page Or Group: How To Decide? - the agency blog

Wed, 30 Sep 2009 12:18:27 -0700

Celebrities, organizations, politicians, and corporate entities are making use of the Facebook Fan Page option in most cases today. Nevertheless, Group pages remain popular in some cases, I believe, because they are easy to set up. No matter what direction you choose, it more important than anything else to simply cultivate your user base and communicate with them.

the agency blog: Facebook Marketing Case Study - Mad Men (Part 1)

Mon, 28 Sep 2009 09:53:30 -0700

For cable channel AMC Television, August 26, 2008 was a difficult day. Some fans of the show Mad Men, a property of AMC TV, had taken it upon themselves to establish Twitter accounts in the names of the show's characters. Not only that, but they were twittering in character and had created an alternate world of twittertainment for fans...

the agency blog: Threadless.coms Facebook Content Strategy

Tue, 11 Aug 2009 14:55:55 -0700

Let's take a moment to focus on marketing strategies by highlighting some of the key features of the Facebook fan page, using as an example the Threadless site/fan page, which has over 75,000 fans. Threadless.com releases new graphic t-shirts weekly which are designed, submitted and rated by their own community. Since Threadless is so dependent upon its customers/community for its product and for the content created around its products, it's easy to understand why they view Facebook as a critical element in their over all marketing strategy.

social media consulting, social media expert, social media training, social media workshop, social media strategies

Tue, 04 Aug 2009 09:39:43 -0700

After over a decade building online communities and developing search engine technology for clients, Giovanni Gallucci is recognized as a social media expert, an award-winning new media producer, an entertaining public speaker, successful buzz marketer, author, technical editor, and a leader in search engine marketing.

Today, he provides a core team of hand-trained brand evangelists and social media ninjas for forward thinking companies, individuals, celebrities, government, and politicos through his social media marketing agency, giovanni gallucci, llc. Creating buzz and engaging with users and members of the online press corps for clients, public relations firms, marketers and ad agencies as a gun for hire in the shadows of the internet is where @giovanni and his team of social media operatives operate.