http://ColinCochrane.stumbleupon.com/ ColinCochrane's recent blog posts on StumbleUpon en-us Sat, 06 Sep 2008 21:53:20 -0700 Wed, 23 Jul 2008 14:45:34 -0700 http://ColinCochrane.stumbleupon.com/ http://cdn.stumble-upon.com/images/logo_su_36x36.png Mon, 28 Jan 2008 01:21:49 -0800 http://ColinCochrane.stumbleupon.com/review/16694087/ http://ColinCochrane.stumbleupon.com/review/16694087/

1. Since when did Search Engine Optimization, (with search engine being the key word), get tangled up with social media? I'm an SEO Analyst, and my job focuses on optimizing sites for the search engines, not social media traffic. It pisses me off when I see someone peddling advice on gaming social sites under the guise of "SEO". It isn't.




2. Alleged internet marketing "experts" blogging about methods to maximize social traffic. The fact of the matter is that any marketing professional (internet or otherwise) worth their salt knows that its conversions that count. What use is 50,000 people viewing something if not one of them makes a purchase? Social traffic is well-known to have an incredibly low-conversion rate, so why waste time that could be better spent on improving the site or optimizing it to increase regular search traffic? Even if the goal is simply a lot of raw visitors for AdSense, the same principles apply, because there are going to be almost no clicks on ads, and any CPM revenue will be chalked up to click fraud and withheld. Once again, nothing but a waste of time and bandwidth for 50,000 visitors who didn't buy anything.




3. The increasing amount of people that are blindly jumping into the fray to support their "side" and attack the other. I say blindly because after reading some of the comments its pretty obvious that the author of the comment took no time to actually assess the situation (read the offending post/submission/site/etc...) before commenting. There are offenders on both sides, and they are thankfully not the majority (on either side).




4. The amount of people in the internet marketer camp who take some negative feedback too seriously. Someone posting a review that says "piss off and die" is not a death threat.




5. On the flip side of #4, the amount of people who take the time to craft fairly lengthy negative responses that most would find offensive and out-of-line, and don't think that it is offensive. It's one thing to thumb something down and write a quick "this is spam", or "stop posting this crap", it's another to author a detailed 5 paragraph response detailing the ways in which the person should be tortured and killed.

]]> http://ColinCochrane.stumbleupon.com/review/16694087/ Mon, 31 Dec 2007 11:07:19 -0800 http://ColinCochrane.stumbleupon.com/review/15728869/ http://ColinCochrane.stumbleupon.com/review/15728869/


That brought back some memories. It also had me laughing for a good five minutes.]]> http://ColinCochrane.stumbleupon.com/review/15728869/ Sun, 23 Dec 2007 20:27:51 -0800 http://ColinCochrane.stumbleupon.com/review/15523961/ http://ColinCochrane.stumbleupon.com/review/15523961/ http://ColinCochrane.stumbleupon.com/review/15523961/