StumbleUpon | Baglava's blog posts http://Baglava.stumbleupon.com/ Baglava's recent blog posts on StumbleUpon en-us Thu, 24 Dec 2009 06:49:33 -0800 Sat, 19 Dec 2009 11:56:58 -0800 StumbleUpon | Baglava's blog posts http://Baglava.stumbleupon.com/ http://cdn.stumble-upon.com/images/logo_su_36x36.png Sun, 13 Jan 2008 14:22:05 -0800 <![CDATA[http://Baglava.stumbleupon.com/review/16163435/]]> http://Baglava.stumbleupon.com/review/16163435/ http://Baglava.stumbleupon.com/review/16163435/ http://www.eurekalert.org/pub_releases/2008-01/esf-hti010408.php
"Branding is just one way of endowing products with meanings. But there are others, such as product design or even process innovation." explains Ravasi, "However, little research has been done on how business processes and activities, like customer service and production, can systematically create symbolic value in products. This is such an unexplored field that we don't even have our terms and definitions and methodologies agreed on yet. The workshop was just the beginning of researchers in this field to come together and start work on developing a common language and concepts."

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